Monthly Archives: January 2016

The Power of Conjoint Analysis

David Murray’s book “The Power of Conjoint Analysis as a Market Research Tool” has now achieved 59,116 downloads since it’s e-publication (Source: Bookboon)

Posted in Market Research

Big Group members meet ‘virtually’

As an experiment we decided on 11th January 2016 to meet interactively. Most of our members hooked up and what we intended to be a 15 minutes ‘catch up’ developed into a 45 minute ‘virtual’ meeting. We all agreed an

Posted in Market Research
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