Blog Archives

New book already achieving 1,000 downloads per month

In the 4th quarter of 2018 “The Reluctant Entrepreneur” recorded 3,093 downloads (Source: Bookboon, February 2019) – learn how to launch and sustain a new business by downloading this book, which is all based on experience: It covers what

Posted in Market Research

Next BIG meeting 2019

The next BIG meeting will take place in Barcelona, Spain on April 26-27th 2019

Posted in Market Research

It’s Denmark…again

The BIG award 2018 went to Johnny Heinmann of ag analytics for a paper he presented regarding how he transformed a client’s business, which was generating a lot of sales but not a lot of profit, into a profit making

Posted in Market Research

Privacy Policy

BACKGROUND: The Murray Consultancy Ltd. understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website,

Posted in Market Research

David Murray’s new book launch

Following the great success of his first e-book “The Power of Conjoint Analysis as a Market Research tool”, the book’s publishers have invited David to write a second book. The book is entitled “The reluctant entrepreneur – how to start

Posted in Market Research

BIG meeting Munich October 2017

Members from France, Russia, Greece, Italy, Netherlands, Hungary, Turkey, Poland and UK attended our annual meeting in Munich. As is always the case, the BIG award takes place with, on this occasion, five members delivering papers on a wide range

Posted in Market Research

BIG meeting Athens April 2017

For the first time, the BIG meeting was held at a member’s offices. Ioanna’s Focus Group studio was converted into a Board Room to enable us to conduct workshops to plan the future direction of BIG and for some members

Posted in Market Research

Next BIG meeting

Athens April 28th – 29th 2017 – attending are members from UK, Denmark, Holland, France, Greece, Poland, Russia, Italy, Turkey

Posted in Market Research


All members of the Business Information Group (BIG) shared how they formulate proposals and what key aspects of content should be included to help win business. Much emphasis was placed on selling benefits rather than just making an offer, or,

Posted in Market Research

The Power of Conjoint Analysis

David Murray’s book “The Power of Conjoint Analysis as a Market Research Tool” has now achieved 59,116 downloads since it’s e-publication (Source: Bookboon)

Posted in Market Research
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