The next BIG meeting will take place in Barcelona, Spain on April 26-27th 2019

The BIG award 2018 went to Johnny Heinmann of ag analytics for a paper he presented regarding how he transformed a client’s business, which was generating a lot of sales but not a lot of profit, into a profit making…

BACKGROUND: The Murray Consultancy Ltd. understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, www.murrayconsultancy.co.uk…

Following the great success of his first e-book “The Power of Conjoint Analysis as a Market Research tool”, the book’s publishers have invited David to write a second book. The book is entitled “The reluctant entrepreneur – how to start…

Members from France, Russia, Greece, Italy, Netherlands, Hungary, Turkey, Poland and UK attended our annual meeting in Munich. As is always the case, the BIG award takes place with, on this occasion, five members delivering papers on a wide range…

For the first time, the BIG meeting was held at a member’s offices. Ioanna’s Focus Group studio was converted into a Board Room to enable us to conduct workshops to plan the future direction of BIG and for some members…

Athens April 28th – 29th 2017 – attending are members from UK, Denmark, Holland, France, Greece, Poland, Russia, Italy, Turkey

All members of the Business Information Group (BIG) shared how they formulate proposals and what key aspects of content should be included to help win business. Much emphasis was placed on selling benefits rather than just making an offer, or,…

David Murray’s book “The Power of Conjoint Analysis as a Market Research Tool” has now achieved 59,116 downloads since it’s e-publication (Source: Bookboon)