New book already achieving 1,000 downloads per month

In the 4th quarter of 2018 “The Reluctant Entrepreneur” recorded 3,093 downloads (Source: Bookboon, February 2019) – learn how to launch and sustain a new business by downloading this book, which is all based on experience:

https://bookboon.com/en/the-reluctant-entrepreneur-ebook

It covers what motivates someone to start up a new business, the ‘do and don’ts’ of business development, and what creates sustainability over time.

Posted in Market Research

Next BIG meeting 2019

The next BIG meeting will take place in Barcelona, Spain on April 26-27th 2019

Posted in Market Research

It’s Denmark…again

The BIG award 2018 went to Johnny Heinmann of ag analytics for a paper he presented regarding how he transformed a client’s business, which was generating a lot of sales but not a lot of profit, into a profit making business by rationalising its customer base. The voting papers showed Holland’s submission was a very close second with a paper entitled “Increase job satisfaction”. Other papers presented included:
•FCM Travel Solutions (France):
•How to reach difficult targets (Italy)
•How to deal with non paying clients (Turkey)
•“The customer is always right … or is he?” (UK)

David Murray, the Chair of BIG, presents Johnny Heinmann with the 2018 BIG award

Posted in Market Research

Privacy Policy

BACKGROUND:

The Murray Consultancy Ltd. understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, www.murrayconsultancy.co.uk and its sister site www.murrayconsultancy.com (“Our Sites”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site You will be required to read and accept this Privacy Policy when signing up for an Account. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

  1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

 

“Account” means an account required to access and/or use certain areas and features of Our Site;
“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below;
“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003
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“We/Us/Our” means The Murray Consultancy Ltd , a limited company registered in England under company number 4404567, whose registered address is Office 6, coWorkz, The Corn Exchange, 21, Brunswick Street, Liverpool L2 0PJ.
  1. Information About Us
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Our Data Protection Officer is David Murray, and can be contacted by email at [email protected], by telephone on 0151 2250220, or by post at Office 6, coWorkz, The Corn Exchange, 21, Brunswick Street, Liverpool L2 0PJ.

  • We are regulated by the Market Research Society.
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This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

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Depending upon your use of Our Site, We may collect some or all of the following personal and non-personal data (please also see section 13 on Our use of Cookies and similar technologies and Our Cookie Policy https://murrayconsultancy.co.uk/cookie-policy/

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    • In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal obligations, a court order, or a governmental authority.

    • In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.
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    • In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your data deleted or withheld from the new owner or controller.
  3. How Can You Control Your Data?
    • In addition to your rights under the GDPR, set out in section 4, when you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details.
    • You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
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You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at [email protected], or using the contact details below in section 14.

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If you have any questions about Our Site or this Privacy Policy, please contact Us by email at [email protected], by telephone on 0151 2250220, or by post at Office 6, coWorkz, The Corn Exchange, 21, Brunswick Street, Liverpool L2 0PJ. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).

  1. Changes to Our Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date

Posted in Market Research

David Murray’s new book launch

Following the great success of his first e-book “The Power of Conjoint Analysis as a Market Research tool”, the book’s publishers have invited David to write a second book. The book is entitled “The reluctant entrepreneur – how to start up a business and sustain it”. This e-book was launched in June 2018 and is available by clicking on this link:
https://bookboon.com/es/the-reluctant-entrepreneur-ebook

Posted in Market Research

BIG meeting Munich October 2017

Members from France, Russia, Greece, Italy, Netherlands, Hungary, Turkey, Poland and UK attended our annual meeting in Munich. As is always the case, the BIG award takes place with, on this occasion, five members delivering papers on a wide range of topics, which included:
“CAMPUS Festival – Full Throttle” – Hungary
“Creative session for a B2B client” – Italy
“Long-term community for retailer: advantages and disadvantages” – Russia
“Supply chain restructuring survey” – France
“Research as Trojan Horse to Relationships” – Greece
The winner of the 2017 BIG award was Russia
BIG AWARD 2017 WINNER
David Murray, the Chair of BIG, presenting Roman Oglobin from Russia with the 2017 BIG Market Research Award

Posted in Market Research

BIG meeting Athens April 2017

For the first time, the BIG meeting was held at a member’s offices. Ioanna’s Focus Group studio was converted into a Board Room to enable us to conduct workshops to plan the future direction of BIG and for some members to carry out individual presentations. Our Danish member, Johnny, presented Adizes’ cooperate lifecycle and asked where our individual businesses and BIG would position themselves on this lifecycle. Members were asked to consider this at the next meeting. The meeting finished with an afternoon at the beach enjoying a fish barbecue.

Posted in Market Research

Next BIG meeting

Athens April 28th – 29th 2017 – attending are members from UK, Denmark, Holland, France, Greece, Poland, Russia, Italy, Turkey

Posted in Market Research

BIG MEETING PORTO APRIL 2016

All members of the Business Information Group (BIG) shared how they formulate proposals and what key aspects of content should be included to help win business. Much emphasis was placed on selling benefits rather than just making an offer, or, as one member put it, “It’s just like the radio station WII FM – What’s In It For Me?”. BIG MEETING - PORTO

The Murray Consultancy delivered a paper on the future of Market Research, which focussed on the changing world of quantitative research, not only in terms of methodology but also the availability of locating and disseminating existing data rather than going out into the field and assimilating new data that may already exist.

Dr Soraia Ferreira, a communications specialist, delivered a fascinating presentation on how transmedia storytelling can add value to, or even replace, a marketing campaign in its ability to create awareness of and interest in a product or service.

Posted in Market Research

The Power of Conjoint Analysis

12David Murray’s book “The Power of Conjoint Analysis as a Market Research Tool” has now achieved 59,116 downloads since it’s e-publication (Source: Bookboon)

Posted in Market Research
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