Following the great success of his first e-book “The Power of Conjoint Analysis as a Market Research tool”, the book’s publishers have invited David to write a second book. Despite not having an official title as yet, the book will reflect on the trials and tribulations of launching a new company in a mature, very competitive market.
Members from France, Russia, Greece, Italy, Netherlands, Hungary, Turkey, Poland and UK attended our annual meeting in Munich. As is always the case, the BIG award takes place with, on this occasion, five members delivering papers on a wide range of topics, which included:
“CAMPUS Festival – Full Throttle” – Hungary
“Creative session for a B2B client” – Italy
“Long-term community for retailer: advantages and disadvantages” – Russia
“Supply chain restructuring survey” – France
“Research as Trojan Horse to Relationships” – Greece
The winner of the 2017 BIG award was Russia
For the first time, the BIG meeting was held at a member’s offices. Ioanna’s Focus Group studio was converted into a Board Room to enable us to conduct workshops to plan the future direction of BIG and for some members to carry out individual presentations. Our Danish member, Johnny, presented Adizes’ cooperate lifecycle and asked where our individual businesses and BIG would position themselves on this lifecycle. Members were asked to consider this at the next meeting. The meeting finished with an afternoon at the beach enjoying a fish barbecue.
Athens April 28th – 29th 2017 – attending are members from UK, Denmark, Holland, France, Greece, Poland, Russia, Italy, Turkey
All members of the Business Information Group (BIG) shared how they formulate proposals and what key aspects of content should be included to help win business. Much emphasis was placed on selling benefits rather than just making an offer, or, as one member put it, “It’s just like the radio station WII FM – What’s In It For Me?”.
The Murray Consultancy delivered a paper on the future of Market Research, which focussed on the changing world of quantitative research, not only in terms of methodology but also the availability of locating and disseminating existing data rather than going out into the field and assimilating new data that may already exist.
Dr Soraia Ferreira, a communications specialist, delivered a fascinating presentation on how transmedia storytelling can add value to, or even replace, a marketing campaign in its ability to create awareness of and interest in a product or service.
David Murray’s book “The Power of Conjoint Analysis as a Market Research Tool” has now achieved 59,116 downloads since it’s e-publication (Source: Bookboon)
As an experiment we decided on 11th January 2016 to meet interactively. Most of our members hooked up and what we intended to be a 15 minutes ‘catch up’ developed into a 45 minute ‘virtual’ meeting. We all agreed an agenda for our next formal meeting in Porto which includes: the art of proposal writing, budgeting, the future of market research – all of which will be discussed using presentations and workshops.
The BIG group of international researchers from 11 countries, under the Chair of David Murray, met in Munich on 30th – 31st October with a full agenda of internal presentations, the best of which was awarded with a special plaque as the BIG award 2015 for the best paper. Papers included ‘Marketing market Research in former Portuguese African colonies – an Angolan case study’, ‘Market Research in Greece in the current economic climate’, ‘Functionality of Dashboard MK2’, ‘Small is beautiful – how a small market research consultancy can compete with the bigger players and win large accounts’. The winner of the BIG award was France with a paper on multinational B2B research. In 6 months time, we will be meeting again in Porto. Being a research forum, we will test conducting a ‘virtual’ meeting early in the new year…watch this space!!
With the Murray Consultancy’s financial year ending end September 2015, the company has recorded another growth year by a staggering 14% increase in turnover compared with the previous financial year. “It was tough year, but very rewarding” said the consultancy’s managing director, David Murray. “We have kept our focus on our core competences – health, public transport and public sector backed up by excellent service”
The Murray Consultancy has just been appointed by Abellio’s Market Research consultancy to carry out fieldwork and data capture among passengers travelling on two lines in Greater Anglia