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Third/Voluntary Sector

Posted on August 15, 2014 by Murray-C — No Comments ↓

Third or voluntary sector market research

The Murray Consultancy are proud of the work we are able to do with local organisations in the third and voluntary sector. Because all of our projects are unique, and our work bespoke to the client, we are normally able to conduct Market Research to suit all budget sizes.

The type of work we do for the third and voluntary sector is very similar to work done with private and public sector organisations, speaking with those they deliver services to, ascertaining what they want from the service, and looking to deliver accordingly.

Some of the third and voluntary sector organisations we have supported include:

  • The Mersey Forest
  • Heart of Mersey
  • ‘All Together Now’ – specialist newspaper for those with a disability
  • Merseyside Youth Association
  • Alt Valley Community Trust
  • The Charities Trust

Why we’re the perfect choice for this sector…

One vital aspect of researching in the third sector is inclusivity in sampling to ensure hard-to-reach groups’ views and opinions are represented and that their members ‘have a voice’. Through our networks of ‘front-line’ agencies and experience working with disadvantaged groups, we can embrace equality and diversity by giving members of these groups the opportunity to have their say.

The Murray Consultancy has been working closely with Social Enterprises, public and private charities, public Utilities and not-for-profit organisations.

Case Study

Client:
Mersey Forest

Objectives:

The overriding objective of the Market Research has been, across five predefined Merseyside based locations, to gauge local residents’ views and opinions about the vision of the Mersey Forest team by providing insights into their current lifestyle and behaviour across a number of key areas of focus, specifically:

  • Community involvement
  • Health and wellbeing
  • Their neighbourhood
  • Their chance to get involved
  • Their views on the Green Street project
  • Their enjoyment of the great outdoors
  • The extent of walking and cycling

Outcome:

The study among 1,000 local residents provided Mersey Forest with baseline data to enable tracking of attitudinal change over time. A tree planting work programme has already started in North Birkenhead.

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