Yearly Archives: 2016

BIG MEETING PORTO APRIL 2016

All members of the Business Information Group (BIG) shared how they formulate proposals and what key aspects of content should be included to help win business. Much emphasis was placed on selling benefits rather than just making an offer, or,

Posted in Market Research

The Power of Conjoint Analysis

David Murray’s book “The Power of Conjoint Analysis as a Market Research Tool” has now achieved 59,116 downloads since it’s e-publication (Source: Bookboon)

Posted in Market Research

Big Group members meet ‘virtually’

As an experiment we decided on 11th January 2016 to meet interactively. Most of our members hooked up and what we intended to be a 15 minutes ‘catch up’ developed into a 45 minute ‘virtual’ meeting. We all agreed an

Posted in Market Research
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