“The Murray Consultancy applied a ‘ground breaking’ methodology which has enabled us to plan the provision of Primary Health Care for the next few years.”

John Prescott, Head of Evaluation and Planning, Liverpool Primary Care Trust.

case study

Client:
Liverpool Primary Care Trust

Project Description:
The client had developed a number of key attributes and trade-offs in relation to how Liverpool residents exercise their choice of health care provider to enable the formulation, implementation and evaluation of their outside-of hospitals strategy.

Methodology:
600 health service users were shown a number of service permutations and were asked to sort and rank each of them from most preferred to least preferred option. A statistical technique called Conjoint Analysis was applied to ascertain which service permutation derived the highest level of utility.

Outcome:
Establishing the trade-off of service users being prepared to travel further to access a wider range of services has led to the introduction of Neighbourhood Health and Treatment Centres across the City of Liverpool.