Customer Satisfaction Measurement – ‘Your customers have all the answers’
Key questions you need to ask:
How important are your business’ products, services, core competences, and support to customers?
How much satisfaction do they derive from each of these?
Is there a gap that needs to be filled between the importance customers attach and the level of satisfaction they derive?
How can we reduce this gap?
What exactly best explains customer satisfaction to ensure they keep coming back to us