Private Sector

Private Sector market research

For the private sector we can help answer the key questions that will assist your company growth. These include:

  • Is there a market out there for my product?
  • What price should I be charging?
  • Who are most likely to buy my product or service?
  • How do I connect with my potential customers?
  • Are my advertising and branding messages effective?
  • What do my customers think of my service?
  • What factors are important to attract new customers?
  • What are my competitors doing well?
  • What is the future of my industry?
  • What could I do to improve employee morale and turnover?

Why we’re the perfect choice for this sector…

Our key is not only just to provide you with this information, but also with actionable results and recommendations that can improve your product, service or business. We have considerable experience in retail, public transport, media and sports & leisure. Some of these clients include:

  • Trinity Mirror
  • Capita Local Government Services
  • BT Typetalk
  • Kenyon Fraser
  • Merseyrail
  • Liverpool Football Club
  • Medicash
  • Shell Energy Europe
  • Marks & Spencer Simply Food
  • Insider Media Ltd
  • Booths

“Glad to be connected to a high class Liverpool company.”


David West, Director, Capita Local Government Services, Foleshill Enterprise Park, Courthauld Way, Coventry.

Case Study

Capita Local Government Services

Project Description:
To carry out an annual Customer Satisfaction Survey tracking residents’ satisfaction with the handling of council tax and housing benefits enquiries over a 4 year period.

Every fourth quarter we carried out 1,000 telephone interviews with residents who had recently been in touch with their local council to gauge their satisfaction with the way their enquiries were dealt with.

Based on the findings of the research overall satisfaction increased from 54% in the initial baseline survey to 70% in the final year – the increase reflecting the new systems and procedures put in place by Capita management.

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