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Market Research Liverpool and European award-winners
The award-winning Murray Consultancy Ltd is a full service Market Research and Statistical Analyses Consultancy headed by David Murray, a research practitioner with over 35 years experience in the market and social research sectors.
As winners of the 2006 and 2013 BIG European Market Research Awards, we can offer a wide range of expertise across a broad range of consumer sectors including:
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- Consumer insight
- Focus Groups
- Face-to-face interviewing
- Telephone interviewing
- Business-to-business research
- In-depth interviewing
- Online Research
- Desk Research
- Tracking studies
Welcome to the world of choice and how you position
your product in the competitive marketplace.

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ… you are confronted with choice….
“I like X, but it’s the most expensive, and it’s not available ex-stock.”
“The Y is a strong brand, cheaper than X but not as powerful.”
You are starting to make trade-offs to enable you to decide what to buy.
Marketers need to understand this process. One tool available is conjoint analysis, which analyses this snapshot of behaviour by deriving the utility or value a consumer places on each element of the proposition.
Welcome to the world of choice and how you position your product in the competitive marketplace.
more about David’s book >