Public Sector market research

The public sector needs to ensure that they are delivering quality services as effectively and efficiently as possible. Research can support this by gaining a greater understanding of local residents’ attitudes towards council service provision, their needs and wants and service improvements. Examples of this support include:

• Public consultations into changes to service provision
• Attitudes to environmental issues (e.g. recycling and litter)
• Satisfaction levels with various aspects of their service (e.g. delivery of housing benefits)
• Stakeholder engagement into new policy direction
• Economic impact of large tourist events
• Greater understanding of vulnerable residents’ needs
• Attitudes to key local issues such as youth crime
• Pre and post advertising campaign evaluations