Public Sector market research
The public sector needs to ensure that they are delivering quality services as effectively and efficiently as possible. Research can support this by gaining a greater understanding of local residents’ attitudes towards council service provision, their needs and wants and service improvements. Examples of this support include:
- Public consultations into changes to service provision
- Attitudes to environmental issues (e.g. recycling and litter)
- Satisfaction levels with various aspects of their service (e.g. delivery of housing benefits)
- Stakeholder engagement into new policy direction
- Economic impact of large tourist events
- Greater understanding of vulnerable residents’ needs
- Attitudes to key local issues such as youth crime
- Pre and post advertising campaign evaluations