BIG MEETING PORTO APRIL 2016

All members of the Business Information Group (BIG) shared how they formulate proposals and what key aspects of content should be included to help win business. Much emphasis was placed on selling benefits rather than just making an offer, or, as one member put it, “It’s just like the radio station WII FM – What’s In It For Me?”.

The Murray Consultancy delivered a paper on the future of Market Research, which focussed on the changing world of quantitative research, not only in terms of methodology but also the availability of locating and disseminating existing data rather than going out into the field and assimilating new data that may already exist.

Dr Soraia Ferreira, a communications specialist, delivered a fascinating presentation on how transmedia storytelling can add value to, or even replace, a marketing campaign in its ability to create awareness of and interest in a product or service.