As an experiment we decided on 11th January 2016 to meet interactively. Most of our members hooked up and what we intended to be a 15 minutes ‘catch up’ developed into a 45 minute ‘virtual’ meeting. We all agreed an agenda for our next formal meeting in Porto which includes: the art of proposal writing, budgeting, the future of market research – all of which will be discussed using presentations and workshops.
The BIG group of international researchers from 11 countries, under the Chair of David Murray, met in Munich on 30th – 31st October with a full agenda of internal presentations, the best of which was awarded with a special plaque as the BIG award 2015 for the best paper. Papers included ‘Marketing market Research in former Portuguese African colonies – an Angolan case study’, ‘Market Research in Greece in the current economic climate’, ‘Functionality of Dashboard MK2’, ‘Small is beautiful – how a small market research consultancy can compete with the bigger players and win large accounts’. The winner of the BIG award was France with a paper on multinational B2B research. In 6 months time, we will be meeting again in Porto. Being a research forum, we will test conducting a ‘virtual’ meeting early in the new year…watch this space!!
With the Murray Consultancy’s financial year ending end September 2015, the company has recorded another growth year by a staggering 14% increase in turnover compared with the previous financial year. “It was tough year, but very rewarding” said the consultancy’s managing director, David Murray. “We have kept our focus on our core competences – health, public transport and public sector backed up by excellent service”
The Murray Consultancy has just been appointed by Abellio’s Market Research consultancy to carry out fieldwork and data capture among passengers travelling on two lines in Greater Anglia
To track the awareness of their tree planting programme and the benefits derived by local residents, we have been commissioned to carry out 900 face-to-face interviews to find out how tree planting has encouraged them to spend more time outdoors, cycle or walk to work rather than by public transport or car and how this programme is benefiting local communities.
Two local health providers have awarded the Murray Consultancy commissions to investigate awareness and understanding of high blood pressure and what messages would generate a call-to-action
Merseyrail have awarded us a contract to carry out ticketing research covering all stations on their network
In partnership with PSS of Liverpool, we conducted our first ever ‘Virtual’ Focus Group with 10 – 16 year old students at Springs Academy Sheffield. With six students taking part, the dialogue flowed quickly and the entire experience only last 40 minutes. Some great findings!
Business Information Group (BIG) is a European Association of Market Research Consultancies which was established in 1993. Carefully selected members from 14 different countries across Europe meet twice a year to share knowledge, methods and concepts with other research professionals as well as looking for ways to work collaboratively together on future research projects.
At the last meeting in Munich 2014, David Murray, the Managing Director of The Murray Consultancy Ltd, was elected by his fellow members as Chair of the group moving forward. David’s role as Chair will include:
- Assisting with the planning for the next meeting
- Chairing the meetings, making sure the pre-agreed agenda is adhered to
- Planning for the growth and development of the organisation
The next meeting is scheduled for Munich on the 30th and 31st October 2015. You can read more about our international partners here
Or read more about BIG here
The Murray Consultancy work with the Mersey Forest on the social and environmental impact of tree planting programmes.
The Mersey Forest is a growing network of woodlands and green spaces across Cheshire and Merseyside, which has been creating ‘woodlands on your doorstep’ for 20 years. Since the early 1990s the Mersey Forest, through community and partnership working, has planted more than 8 million trees – equivalent to five new trees for every person living within the Forest area.
In 2013 and 2014 The Mersey Forest were involved in the planting of trees in urban areas in Knowsley, North Liverpool, South Sefton and Wirral. The aim of the project was not just to improve the image of the area, but to encourage people to walk and cycle to work. In targeted areas, the Murray Consultancy interviewed local residents to ascertain their awareness of changes to the area, and whether they were likely to walk and cycle more as a result and thereby improve their health and well-being.
Recently The Mersey Forest have focussed on the area of Bidston on the Wirral Peninsula. The Murray Consultancy, experts in third sector environmental research, were briefed to speak to both residents and businesses in the area to evaluate what benefits they felt the planted trees brought to Bidston and whether the tree planting programme would alter individual behaviour. We were also asked to look at attitudes towards global warming and whether they thought planting trees could help with this issue.