Blog Archives

David Murray’s new book due March 2018

Following the great success of his first e-book “The Power of Conjoint Analysis as a Market Research tool”, the book’s publishers have invited David to write a second book. Despite not having an official title as yet, the book will

Posted in Market Research

BIG meeting Munich October 2017

Members from France, Russia, Greece, Italy, Netherlands, Hungary, Turkey, Poland and UK attended our annual meeting in Munich. As is always the case, the BIG award takes place with, on this occasion, five members delivering papers on a wide range

Posted in Market Research

BIG meeting Athens April 2017

For the first time, the BIG meeting was held at a member’s offices. Ioanna’s Focus Group studio was converted into a Board Room to enable us to conduct workshops to plan the future direction of BIG and for some members

Posted in Market Research

Next BIG meeting

Athens April 28th – 29th 2017 – attending are members from UK, Denmark, Holland, France, Greece, Poland, Russia, Italy, Turkey

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BIG MEETING PORTO APRIL 2016

All members of the Business Information Group (BIG) shared how they formulate proposals and what key aspects of content should be included to help win business. Much emphasis was placed on selling benefits rather than just making an offer, or,

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The Power of Conjoint Analysis

David Murray’s book “The Power of Conjoint Analysis as a Market Research Tool” has now achieved 59,116 downloads since it’s e-publication (Source: Bookboon)

Posted in Market Research

Big Group members meet ‘virtually’

As an experiment we decided on 11th January 2016 to meet interactively. Most of our members hooked up and what we intended to be a 15 minutes ‘catch up’ developed into a 45 minute ‘virtual’ meeting. We all agreed an

Posted in Market Research

BIG MUNICH OCTOBER 2015

The BIG group of international researchers from 11 countries, under the Chair of David Murray, met in Munich on 30th – 31st October with a full agenda of internal presentations, the best of which was awarded with a special plaque

Posted in Market Research

Murray Consultancy just keeps on growing!

With the Murray Consultancy’s financial year ending end September 2015, the company has recorded another growth year by a staggering 14% increase in turnover compared with the previous financial year. “It was tough year, but very rewarding” said the consultancy’s

Posted in Market Research

Working in partnership with Dutch company Meet4Research

The Murray Consultancy has just been appointed by Abellio’s Market Research consultancy to carry out fieldwork and data capture among passengers travelling on two lines in Greater Anglia

Posted in Market Research
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