About

Posted on June 2, 2014 by Murray-C — No Comments ↓

Why you’ll need our expertise

Market Research and Statistical Analysis services Liverpool

The award-winning Murray Consultancy Ltd is a full service Market Research and Statistical Analysis Consultancy headed by David Murray, a research practitioner with over 35 years experience in Market and Social Research.

The organisation undertakes a wide variety of research-based projects including consumer insight, Focus Groups, face-to-face interviewing, telephone interviewing, business-to-business research, in-depth interviewing, online research,public consultations, desk research and tracking studies. Value is added to the outputs of the research through the application of statistical analyses with conjoint analysis – the evaluation of choice – being a key area of specialisation.

The Murray Consultancy not only specialises in the Liverpool City Region, but also offers an international service with over 100 fully trained interviewers at its disposal. Since 2000 the company has built up an enviable client base of private, public and voluntary sector organisations, which has resulted in repeat business, referrals and company growth.

Our ten core scientifically proven services

Quantitative research

Quantitative Research is the collection of data and insights from consumers and businesses usually in the form of questionnaires. We ask questions like When? Where? and Which?, all of which give definitive answers you can attach values and measures to.

Qualitative research

This technique seeks to explore an experience to discover, build and gain insights into human behaviour, opinion, motives or attitudes through the use of observation or dialogue.

Customer satisfaction surveys

Concerned about low levels of repeat business? Concerned about the low levels of referrals from satisfied customers? Concerned none of your customers are recommending your services?

Data analysis

We use market research industry standard software to analyse your survey data, not just to produce standard frequency analysis and cross-tabs but a wide range of multi-variate analysis which evaluates the interrelationship between data sets.

Multi-variate analysis

Special multivariate analyses can add value to the meaning and interpretation of Market Research data and will be included in the final report if appropriate.

Online research

This form of market research is conducted via the Internet either by hosting a questionnaire on the client’s website or by sending a link via e-mail to a target database.

Survey questionnaire design

A well-designed questionnaire motivates the respondent to provide complete and accurate information, so we put every effort into the questionnaire design stage of the research process.

New business start up research

We can help you make sure you’re one of the 15% of new start-ups that flourish and prosper, not one of the 85%* who don’t, after having been guided by the findings of your market research. (*Source: Dun & Bradstreet, 2001)

Employee satisfaction research

Employee satisfaction is a factor in employee motivation, employee goal achievement, and positive employee morale in the workplace. The Murray Consultancy Ltd won the prestigious BIG Market Research award in 2006 for a paper submitted into how to effectively measure employee satisfaction.

Desk research

Desk Research is a form of Market Research, where the information is collected using secondary data (i.e. data collected by another person or organisation). A quick method of collecting information, easier than field research and secondary data is often ready to use and process.