BIG MUNICH OCTOBER 2015

The BIG group of international researchers from 11 countries, under the Chair of David Murray, met in Munich on 30th – 31st October with a full agenda of internal presentations, the best of which was awarded with a special plaque as the BIG award 2015 for the best paper. Papers included ‘Marketing market Research in former Portuguese African colonies – an Angolan case study’, ‘Market Research in Greece in the current economic climate’, ‘Functionality of Dashboard MK2’, ‘Small is beautiful – how a small market research consultancy can compete with the bigger players and win large accounts’. The winner of the BIG award was France with a paper on multinational B2B research. In 6 months time, we will be meeting again in Porto. Being a research forum, we will test conducting a ‘virtual’ meeting early in the new year…watch this space!!