Expert Market Research

When it comes to finding out what your customers

or employees think in order to increase profitability,

you’d ask an expert. Right?

we give insight - find out how >

Home

European award-winners

The award-winning Murray Consultancy Ltd is a full service Market Research and Analysis Agency headed by David Murray.

As winners of the 2006 and 2013 BIG European Market Research Award we undertake research-based projects including:

  • Consumer insight
  • Focus Groups
  • Face-to-face interviewing
  • Telephone interviewing
  • Business-to-business research
  • In-depth interviewing
  • Online Research
  • Desk Research
  • Tracking studies

“The application of science
yields actionable results…”

why you need research expertise >

Welcome to the world of choice and how you position
your product in the competitive marketplace.

 

12

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ… you are confronted with choice….

“I like X, but it’s the most expensive, and it’s not available ex-stock.”

“The Y is a strong brand, cheaper than X but not as powerful.”

You are starting to make trade-offs to enable you to decide what to buy.

Marketers need to understand this process. One tool available is conjoint analysis, which analyses this snapshot of behaviour by deriving the utility or value a consumer places on each element of the proposition.

Welcome to the world of choice and how you position your product in the competitive marketplace.

more about David’s book >

 

Sectors of proven expertise

Since 2000 the company has built up an enviable client base of private, public and voluntary sector organisations, which has resulted in repeat business, referrals and company growth.

 

Years of cross-sector expertise, quantifiable results and scientific market analysis are at your disposal….

Our Clients

logos

  • Third Sector Environmental Research: Working with the Mersey Forest

    Third Sector Environmental Research: Working with the Mersey Forest

    The Murray Consultancy work with the Mersey Forest on the social and environmental impact of tree planting programmes. The Mersey Forest is a growing network of woodlands and green spaces across Cheshire and Merseyside, which has been creating 'woodlands on your doorstep' for 20 years. Since the early 1990s the Mersey Forest, through community and partnership working, has planted more than 8 million trees – equivalent to five new trees for every person living within the Forest area. In 2013 and 2014 The Mersey Forest were involved in the planting of trees in urban areas in Knowsley, North Liverpool, South Sefton…
All rights reserved • Privacy PolicyCookie PolicyGlossarySitemap• Website designed & hosted by Cyberfrog Design
We use cookies to ensure that we give you the best experience on our website.
More about our cookies