Market Research Liverpool

When it comes to finding out what your customers

or employees think in order to increase profitability,

you’d ask an expert. Right?

we give insight - find out how >

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Market research Liverpool and European award-winners

The award-winning Murray Consultancy Ltd is a full service Market Research and Statistical Analysis
Agency headed by David Murray, with over 30 years experience in the market and social research sector.
As winners of the 2006 and 2013 BIG European Market Research Award.

We can offer a wide range of expertise across a broad range of consumer sectors including;

  • Consumer insight
  • Focus Groups
  • Face-to-face interviewing
  • Telephone interviewing
  • Business-to-business research
  • In-depth interviewing
  • Online Research
  • Desk Research
  • Tracking studies

“The application of science
yields actionable results…”

why you need research expertise >

Welcome to the world of choice and how you position
your product in the competitive marketplace.

 

market research liverpool

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ… you are confronted with choice….

“I like X, but it’s the most expensive, and it’s not available ex-stock.”

“The Y is a strong brand, cheaper than X but not as powerful.”

You are starting to make trade-offs to enable you to decide what to buy.

Marketers need to understand this process. One tool available is conjoint analysis, which analyses this snapshot of behaviour by deriving the utility or value a consumer places on each element of the proposition.

Welcome to the world of choice and how you position your product in the competitive marketplace.

more about David’s book >

 

Sectors of proven expertise

Since 2000 the company has built up an enviable client base of private, public and voluntary sector organisations, which has resulted in repeat business, referrals and company growth.

 

Years of cross-sector expertise, quantifiable results and scientific market analysis are at your disposal….

Our Clients

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  • David Murray appointed chair of European research association BIG

    David Murray appointed chair of European research association BIG

    Business Information Group (BIG) is a European Association of Market Research Consultancies which was established in 1993. Carefully selected members from 14 different countries across Europe meet twice a year to share knowledge, methods and concepts with other research professionals as well as looking for ways to work collaboratively together on future research projects. At the last meeting in Munich David Murray, the Managing Director of The Murray Consultancy Ltd, was elected by his fellow members as Chair of the group moving forward. David's role as Chairm will include Assisting with the planning for the next meeting Chairing the meetings,…
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