Market Research Liverpool

When it comes to finding out what your customers

or employees think in order to increase profitability,

you’d ask an expert. Right?

we give insight - find out how >

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Market Research Liverpool and European award-winners

The award-winning Murray Consultancy Ltd is a full service Market Research and Statistical Analyses Consultancy headed by David Murray, a research practitioner with over 35 years experience in the market and social research sectors.
As winners of the 2006 and 2013 BIG European Market Research Awards, we can offer a wide range of expertise across a broad range of consumer sectors including:

  • Consumer insight
  • Focus Groups
  • Face-to-face interviewing
  • Telephone interviewing
  • Business-to-business research
  • In-depth interviewing
  • Online Research
  • Desk Research
  • Tracking studies

“The application of science
yields actionable results…”

why you need research expertise >

Welcome to the world of choice and how you position
your product in the competitive marketplace.

 

market research liverpool

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ… you are confronted with choice….

“I like X, but it’s the most expensive, and it’s not available ex-stock.”

“The Y is a strong brand, cheaper than X but not as powerful.”

You are starting to make trade-offs to enable you to decide what to buy.

Marketers need to understand this process. One tool available is conjoint analysis, which analyses this snapshot of behaviour by deriving the utility or value a consumer places on each element of the proposition.

Welcome to the world of choice and how you position your product in the competitive marketplace.

more about David’s book >

 

Sectors of proven expertise

Since 2000 the company has built up an enviable client base of private, public and voluntary sector organisations, which has resulted in repeat business, referrals and company growth.

 

Years of cross-sector expertise, quantifiable results and scientific market analysis are at your disposal….

Our Clients

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  • BIG MEETING PORTO APRIL 2016

    BIG MEETING PORTO APRIL 2016

    All members of the Business Information Group (BIG) shared how they formulate proposals and what key aspects of content should be included to help win business. Much emphasis was placed on selling benefits rather than just making an offer, or, as one member put it, "It's just like the radio station WII FM - What's In It For Me?". The Murray Consultancy delivered a paper on the future of Market Research, which focussed on the changing world of quantitative research, not only in terms of methodology but also the availability of locating and disseminating existing data rather than going out…
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